Steve Shaw Fixed Ops
Fixed Ops Focus · Full episodes and transcripts

Fixed operations training from the service drive, one episode at a time

Steve Shaw, President of Shaw Dealer Training Group, and co-host Dave Rogers talk every week about what moves a dealership's service department: service advisor training, the multi-point inspection, pricing, production and the people who make it work. Steve brings over 40 years in dealership fixed operations and an approach proven in over 1,000 rooftops across North America.

All episodes (81)

October 21, 2026

My Uber Driver's Story Made Me Rethink Everything

Steve Shaw and Dave Rogers of Fixed Ops Focus on an Uber driver who walked the Darien Gap, express pricing for oil changes, service hours, the hourly mentality and thin dealer margins. Full transcript.

October 13, 2026

A Hotel Janitor Did What Most Car Dealerships Can't

Steve Shaw and Dave Rogers on a Vegas janitor, a DMV clerk and a Jeep service manager who delivered the wow, and why the last impression keeps customers.

October 13, 2026

Can Triage Solve the Technician Shortage?

Steve Shaw and Dave Rogers on service department triage: multi-point first, master tech diagnosis, parts staged, and growing new technicians.

October 5, 2026

He Went From Technician to GM — Now He's Changing the Service Business

Ed Roberts of Bozard Ford Lincoln tells Steve Shaw and Dave Rogers how he went from living in his car to GM and built a 47-van mobile service fleet.

September 29, 2026

Should AI Be Booking Your Service Appointments? | Stephen Jeffries

Stephen Jeffries of Xtime joins Steve Shaw and Dave Rogers on online scheduling, showing prices, declined-service follow-up, AI booking and capacity.

September 27, 2026

AI Is Coming to Your Dealership — Here's What Actually Matters

Steve Shaw and Dave Rogers on an AI summit for dealers: pickup and delivery, in-house AI, auditing your tech stack, and letting AI handle the mundane work.

September 27, 2026

Stop Managing Your Service Department by Email

Steve Shaw and Dave Rogers on why forwarding emails isn't managing: train the process, measure it, hold people to it, and invest in your people.

September 22, 2026

He Started in a Call Center — Now He Runs Fixed Ops | Marcello Gloria

Marcello Gloria went from a DMS help desk to fixed ops director. He joins Steve Shaw and Dave Rogers on process, transparency and walking the drive.

September 15, 2026

Whatever Happened to GREAT Customer Service?

Steve Shaw and Dave Rogers on why nobody gets wowed anymore, from tip screens to car dealers, and how a Jersey City store won with kindness.

September 15, 2026

Stop Calling Them "Just a Tech" | Carm Capriotto

Carm Capriotto of Remarkable Results joins Steve Shaw and Dave Rogers on the rise of the specialist and the words your service counter uses.

September 8, 2026

Your Advisors Aren't Selling Maintenance — Here's Why

Steve Shaw and Dave Rogers on advisors who turn away oil changes, oil grades that change when it suits the factory, and why stores must own retention.

September 8, 2026

Real Men of Genius: Mr. 10:06 on a Saturday Night Thank-You Call

Steve Shaw and Dave Rogers on a 10:06 p.m. Saturday call about a service contract refund, retention tools, and who should handle cancellations.

September 1, 2026

Your Daily Report Isn't Managing Your Service Department

Steve Shaw and Dave Rogers on why service managers waste mornings on reports instead of working the drive, and how AI can help. Full transcript.

September 1, 2026

Stop Doing Annual Employee Reviews — They Don't Work

Steve Shaw and Dave Rogers on why annual reviews fail, why weekly conversations keep employees, mystery bonuses and daily pay. Full transcript.

August 31, 2026

Want Customers for Life? Give Them a Warranty for Life

Steve Shaw and Dave Rogers on lifetime repair warranties as a retention tool, why strings backfire, and making it easy to say yes. Full transcript.

August 19, 2026

If You're Not Holding Them Accountable, YOU'RE the Problem

Steve Shaw and Dave Rogers on why advisors fear selling, why comfortable pay kills growth, and why accountability starts with the dealer. Full transcript.

August 11, 2026

Why Used Cars and Service Are Always Fighting

Steve Shaw and Dave Rogers on the used car versus service fight over recon, inflated packs, hidden fees and a flat recon budget. Full transcript.

August 10, 2026

Want to Sell More Cars? You're Fixing the Wrong Problem

Steve Shaw and Dave Rogers on a frustrating Wagoneer hunt, weak product knowledge, Carvana and why service decides who sells the next car. Full transcript.

August 4, 2026

If You Don't Care, You're in the Wrong Business

Steve Shaw and Dave Rogers on surface knowledge, proficiency vs. productivity, coaching like Vince Lombardi and caring about your people. Full transcript.

July 28, 2026

The Return Policy Mistake Costing Dealerships Thousands

Steve Shaw and Dave Rogers on your service return policy, free diagnosis as marketing, paid multi-points and lost retention. Full transcript.

July 28, 2026

The Truth About Being an Auto Technician With Joshua Taylor

Joshua Taylor of the Wrench Turner's Podcast joins Steve Shaw and Dave Rogers on technician care, mentors, training, pay and retention. Full transcript.

July 27, 2026

The Truth About Vendor Fatigue: Why They Won't Leave You Alone

Steve Shaw and Dave Rogers on month-end vendor pressure, private equity quotas, double billing, pilots, and who in the store should own vendor decisions.

July 14, 2026

Your Car Brand Says More About You Than You Think

Steve Shaw and Dave Rogers on brand loyalty in the service drive: Mini, Jeep, Subaru, Saturn and Harley owners, and why advisors must know the brand.

July 14, 2026

Every Dealership Says They Care Until THIS Happens

Steve Shaw and Dave Rogers on inconsistent phone handling, product knowledge, waiting-room presentations and the customers who never come back.

July 7, 2026

The Breakeven Mistake Costing Dealerships Millions

Steve Shaw and Dave Rogers on service department breakeven analysis, labor rate, pricing strategy, parts-to-labor ratio and capacity. Full transcript.

July 7, 2026

The 3 Hours a Day Nobody Pays You For

Steve Shaw and Dave Rogers on work-life balance in the car business: long hours, the commute, carving out time, vacation planning and building a bench.

June 30, 2026

The Repair Order Trick Every Top Advisor Uses

Steve Shaw and Dave Rogers on preloading every repair order with an alignment, like F&I does, and the store that closes nearly 80% of alignments.

June 30, 2026

The Repair Order Trick Every Top Advisor Uses, Part 2

Part 2: Steve Shaw and Dave Rogers add declined items to the preloaded repair order and run the math to about $1.2 million a year per advisor.

June 24, 2026

Your Employees Aren't Failing. Your Coaching Is

Steve Shaw and Dave Rogers on coaching vs. checking the box, filling the gaps in your managers, hiring for fire, career paths and leading from the top.

June 24, 2026

Your New Hire Is Already Failing... Here's Why

Steve Shaw and Dave Rogers on promoting techs to manager without tools, overloading new hires, training a number two, decision-making and DMS changes.

June 16, 2026

The BIGGEST Firing Stories You'll EVER Hear

Steve Shaw and Dave Rogers share their own firing stories and talk about when to replace a service manager, controlling the message and the cost.

June 16, 2026

A Facebook Post Turned Into This?!

Steve Shaw and Dave Rogers on a viewer's 42,000-mile oil change story: explaining consequences, closing ratios, daily coaching and telling the truth.

June 9, 2026

When the Customer Drops the F Bomb: Where's Your Line in the Sand?

Steve Shaw and Dave Rogers on handling angry customers: restate, show empathy, never escalate, and coach advisors after every conflict.

June 9, 2026

The Top 5 Unwritten Rules of the Service Department

Steve Shaw and Dave Rogers on the service department's unwritten rules: customer cars, side jobs, ROs, road tests, star performers and onboarding.

June 8, 2026

The Extended Oil Change Lie

Steve Shaw and Dave Rogers on extended oil change intervals, lifetime fluids, falling warranty accruals and who pays when the engine fails.

June 2, 2026

The CSI Retention Paradox

Steve Shaw and Dave Rogers on why CSI rises while retention falls: closing ratios, price increases, long oil change waits and getting back to basics.

May 26, 2026

Interview with Armen Mansouri

Porsche South Bay service director Armen Mansouri on the 1% rule, open ROs, unapplied time, technician training and leading like his Air Force chief.

May 26, 2026

The Great Technician Exodus: Why Your Best Tech Is About to Quit

Steve Shaw and Dave Rogers on why technicians quit: warranty pay, lost maintenance work, video MPIs and why the GM should see tech hours every day.

May 26, 2026

Why Real Training Pays Back 10X

Steve Shaw and Dave Rogers on making dealership training pay: tell-show-do-review, objection handling, micro-learning and managers who reinforce it.

May 19, 2026

Dave Ambushed with ChatGPT: You Won't Believe What Happened

Dave Rogers puts ten fixed ops questions to Steve Shaw and compares his answers with ChatGPT on leadership, accountability, KPIs, AI and retention.

May 19, 2026

The $100K Career Nobody Tells High Schoolers About

Steve Shaw and Dave Rogers on the service advisor career: start in express, build a book of customers, earn $100K and go home at five.

May 13, 2026

AI vs a Fixed Ops Expert: The Results Will SHOCK You

Dave Rogers answers viewer questions on absorption, tech retention, EVs, maintenance, dispatch, pay plans and CSI, and Steve Shaw checks him against AI.

May 13, 2026

Why Your CDJR Dealership Will Never Be a Luxury Brand

Steve Shaw and Dave Rogers on a Wagoneer concierge service that fell short, customer lifetime value, and why the GM must carry the message to the drive.

May 5, 2026

He Just Exposed What Most Service Advisors Are Doing WRONG

Kia service advisor Tyler Smith tells Steve Shaw and Dave Rogers what writing service looks like in 2026: tools, process, walkarounds and caring.

May 5, 2026

Watched a Dealership Lose $50K Because They Skipped ONE Step

Steve Shaw and Dave Rogers on dealership processes: start with the end goal, write one process at a time, get your team's buy-in and hold the guardrails.

April 28, 2026

Used Car Reconditioning: Profit Center or Expense?

Steve Shaw and Dave Rogers on used car recon: big box stores vs. dealers, retail rates, 24-48 hour turns, dedicated recon teams and night shifts.

April 28, 2026

Warranty Expert Reveals: The #1 Mistake Dealers Make

Warranty expert Janet Haworth joins Steve Shaw and Dave Rogers on stricter OEM audits, better tech stories, running time and keeping claims paid.

April 23, 2026

The 30 Second MPI: Why TikTok Is Schooling Your Service Drive

Steve Shaw and Dave Rogers on short MPI videos: only video failed items, let the advisor send the green at delivery, and stop "selling the green."

April 21, 2026

Exposing the Fundamentals

Steve Shaw and Dave Rogers on dealership fundamentals: menus, six-month maintenance, the multi-point, walkarounds, and loyalty versus a retention number.

April 16, 2026

It's Called Work

Steve Shaw and Dave Rogers on the four-letter word in dealerships: work. AI, playbooks, pay plans, growth past inflation and managers who stay busy.

April 14, 2026

Fixed Ops Profit Secrets Nobody Is Talking About

Steve Shaw and Dave Rogers on quick fixed ops wins: video MPIs, top 10 op codes, special order parts, walking the lot, RO reviews and open appointments.

April 8, 2026

Coaching Like the Pros

Steve Shaw and Dave Rogers on coaching a service drive like a pro sports team: role play, daily training, investing in yourself and following the process.

March 31, 2026

Dealer Maintenance Fails

Bryan Shaw tells Steve Shaw and Dave Rogers how his dealer never offered an alignment in 75,000 miles, and why tire scanners don't help if nobody asks.

March 31, 2026

Sowing the Seed

Steve Shaw and Dave Rogers on reaping what you sow: investing in your people, listening to the shop, paying your dues and training the next generation.

March 26, 2026

We Banned Diagnostic Charges... Service Revenue Skyrocketed Overnight

Steve Shaw and Dave Rogers on why the diagnostic charge is the biggest hurdle in the service drive, and how to pay techs without charging customers.

March 26, 2026

Interview with Dave Anderson, CEO & Founder of EvenFlow AI

David Anderson of EvenFlow AI on smarter service appointment scheduling: controlling shop inputs, predicting job time, walk-ins and no-shows.

March 23, 2026

Mastering the Work in Process (WIP) Schedule

Steve Shaw and Dave Rogers on controlling work in process: closing every RO, daily lot walks, open-ticket theft and reading the open RO report.

March 17, 2026

Aftermarket vs OEM: The Truth Manufacturers Won't Tell You

Steve Shaw and Dave Rogers on offering aftermarket and OEM parts side by side, lifetime warranties, parts loyalty programs and tires.

March 10, 2026

Appointments vs Walk Ins

Steve Shaw and Dave Rogers debate appointments vs walk-ins: staffing for right-now service, shop capacity, and the waiting room customer.

March 10, 2026

The Customer Retention Lie in the Auto Industry (No One Talks About This)

Steve Shaw and Dave Rogers on why dealers lose customers after free oil changes, the three-visit rule and getting customers used to buying.

March 3, 2026

Interview with Damon Egan

Damon Egan on running Western Canada's largest Ford store: frictionless service, pickup and delivery, AI, a parts robot and technician revenue sharing.

February 24, 2026

Expense Control

Steve Shaw and Dave Rogers on dealership expense control: subscription creep, auto-renewing contracts, shop supplies and weekly asset meetings.

February 17, 2026

Fixed Ops War Stories

Steve Shaw and Dave Rogers trade dealership war stories: a shuttle van in Tijuana, a bootlegging parts driver and a video multi-point gone wrong.

February 17, 2026

The Repair Order

Steve Shaw and Dave Rogers on writing a repair order that makes sense: the three C's, customer permission, documenting every call and lawsuit risk.

February 12, 2026

Going Old School

Steve Shaw and Dave Rogers bring back the service introduction, the first appointment and no-show calls, and why process comes before any new tool.

February 12, 2026

Promise Times Are Non-Negotiable

Steve Shaw and Dave Rogers on keeping promise times: agree on a call time, call at that time, set a new time, and write the process down.

February 9, 2026

NADA Wrap Up: The Good, Bad and Ugly

Steve Shaw and Dave Rogers wrap up NADA: AI in the DMS, AI-graded multi-point videos, smart glasses, reporting tools and why GMs should call their DMS rep.

January 27, 2026

Interview with Jeff Ridgway

Jeff Ridgway joins Steve Shaw and Dave Rogers on making mobile service pay: updates, keys, body shops, short jobs and a manager who wants it.

January 26, 2026

Interview with Father Bob Cawley

Steve Shaw and his mentor Father Bob Cawley on connected leadership, PIG meetings, the 30-minute oil change and full Saturdays at South Bay Ford.

January 26, 2026

Process Improvement Fails

Steve Shaw and Dave Rogers on why dealership process manuals fail: writing it down, getting buy-in, one price for every customer and holding the line.

January 25, 2026

A Fresh Look at NADA, Part 1

Steve Shaw and Dave Rogers preview the NADA Show: AI tools, the parts robot, UVeye, kiosks, voice AI that won't integrate, and Steve's donut test.

January 25, 2026

NADA Stories, Part 2

Steve Shaw and Dave Rogers share NADA stories and what they're looking for this year: AI that knows the customer, reviews, AI search and short videos.

January 19, 2026

Interview with Brad Moyer

Service manager Brad Moyer tells Steve Shaw and Dave Rogers how his Honda store grew 15% a year to 53,000 hours with daily numbers and accountability.

January 19, 2026

Dave Talks Factory Maintenance

Dave Rogers and Steve Shaw on why factory maintenance is only the minimum: neglected leases, 100,000-mile spark plugs and talking about consequences.

January 13, 2026

The Prepaid Problem

Steve Shaw and Dave Rogers on the problem with factory-included maintenance: customers who never open their wallet, lost retention and alignment rates.

January 13, 2026

Return to Selling

Steve Shaw and Dave Rogers on bringing selling back to the service drive: a Mazda turnaround, offense versus defense, and fries with every RO.

January 6, 2026

Express Department

Steve Shaw and Dave Rogers on the express department: the one-hour expectation, paying lube techs, unapplied labor and growing young technicians.

January 6, 2026

Pros & Cons to Flat Rate Pay

Steve Shaw and Dave Rogers on flat rate technician pay: rolling guarantees, manufacturer warranty rules, hybrid pay plans and paying your core techs.

January 5, 2026

Now Is the Best Time

Steve Shaw and Dave Rogers on why there's never a good time to train, why dealers train only 8 hours a year, and why slow months are when to double down.

December 30, 2025

Service Advisor Standards

Steve Shaw and Dave Rogers on service advisor standards: setting goals by brand, backing into the numbers, and paying advisors on sales versus gross.

December 23, 2025

Setting Technician Objectives

Steve Shaw and Dave Rogers on setting technician objectives: the 2,000-hour minimum, daily production meetings, posting hours and the 200-hour month.

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